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The Psychology of Color in Branding and Design
Color isn’t just a visual element — it’s a language that speaks directly to human emotion and cognition. In branding and design, color shapes perception, evokes feelings, and influences decisions. From Coca-Cola’s confident red to Spotify’s energizing green, every hue plays a strategic role. Understanding color psychology allows designers to create visuals that connect emotionally, […]
By Trupti -
The Power of Typography in Branding: Tips from the Pros
Fonts aren’t just letters. They’re silent messengers. They tell your audience if your brand is friendly or serious, modern or timeless, playful or premium — before they even read the words. In branding, typography is more than design decoration. It’s a core part of how people feel about your business. Let’s break down why typography […]
By Trupti -
Branding in the Era of AI: How Designers Should Evolve
In the Branding Era of AI, artificial intelligence isn’t replacing branding — it’s reshaping how brands are built, refined, and protected. Designers now face a choice: overlook these advancements or harness them to elevate their creative edge. By 2025, the Branding Era of AI had already begun, with tools growing smarter and more integrated. Yet, […]
By Trupti